Real announcements from named developers — but timelines this early move.
Announcedland closed Jun 2025; checked Sep 30, 2026
Jacksonville Surf Park: 45 acres bought, construction expected 2026, opening planned 2028
Aventuur and its Northeast Florida investor group closed on 45 acres inside eTown in June 2025 for about $21.1 million, for the company’s first U.S. surf park: a 56-module Wavegarden Cove lagoon with a surf academy, a boutique hotel, a wellness center, a beach club, dining, retail and event space, with later phases of entertainment, retail and apartments. The City Planning Commission endorsed the rezoning in February 2025 and groundwork plans went into city review that June. The developer’s stated timeline is construction starting in 2026, subject to approvals, and a public opening in the first quarter of 2028. I have not verified a groundbreaking as of this check; when the permits post, this line changes.
Source: Jax Daily Record, Feb 6 and Jun 2, 2025; Aventuur, Jun 2025; etownjax.com/news
Announcedland closed Dec 31, 2025; reported Apr 17, 2026
Vicar’s Landing at eTown: 375 senior residences, move-ins planned for 2030
Vicar’s Landing, the Ponte Vedra Beach life-plan community, is building its third campus at Exchange West in eTown: 375 residences across independent living, assisted living and memory care, with more than 1.1 million square feet of residences and amenity space, at roughly $318 million in construction and development cost. The ownership bought 21.8 acres on December 31, 2025 for almost $10.9 million, with a further 5.7 acres expected to close in summer 2026. Presales opened in early 2026 with a refundable priority deposit; move-ins are anticipated to begin in 2030. For eTown this is a third kind of neighbor after the villages and the apartments, and a large one.
Source: Jax Daily Record, Apr 17, 2026; etownjax.com/news, Jan 2, 2026
Announcedchecked Sep 30, 2026
The west side of 9B: zoned for office, retail and apartments, not yet built
eTown’s plan has long included land west of 9B for office, commercial and multifamily use, and rezonings for the eTown Parkway interchange area are on the city record. As of this check I could not verify vertical construction on the west side beyond Vicar’s Landing’s Exchange West site. Treat “eTown town center phase two” as direction with a zoning map, not a date.
Source: Verification sweep, Sep 30, 2026; WJCT and Jax Daily Record rezoning coverage