Your home is worth more than an algorithm thinks.
An automated estimate is a guess from a computer that has never walked through your door. Your real number isn’t estimated — it’s engineered: the right price, a home prepared to show at its best, and a marketing machine that puts it in front of the buyer who will pay for it. That’s the work I do. Sharp pricing, professional marketing, and tireless negotiation — backed by 20+ years of local expertise.
20+ years a broker, 30+ years local·500+ families home·Christie’s International Real Estate
Worth isn’t found. It’s made — in the two weeks before your home ever hits the market.
The two decisions that move your final number most — the price you set and the way your home shows — are both made before a single buyer walks in. Get them right and everything after gets easier. That’s not where most agents spend their energy. It’s where I spend nearly all of mine.
Home staging that sells homes faster in Northeast Florida
My difference · I stage every home myself
I’m not an agent who hires a stager. I’m the agent who is one.
On every listing I take, I prepare the home myself — room by room, with my own eyes and my own hands. No outside vendor, no generic checklist. I know exactly which updates, paint, and landscaping move the needle on price in your neighborhood, at your price point — and which ones only cost you money.
I know how buyers decide, because I’ve watched hundreds of them do it: the feeling in the first ninety seconds, what stops them at the door, what makes them write the offer the same afternoon. By the time the camera arrives, your home isn’t just clean — it’s the one they’ve been looking for.
See how the staging plan works →This is what “ready” looks like
A home I’m marketing right now — prepared, shot, and launched at full strength. The same plan is waiting for yours.
See all 91 photosMarketing now · Marsh Landing at Sawgrass · Ponte Vedra Beach
$2,350,000
8180 Merganser Drive, Ponte Vedra Beach, FL 32082
Listed by Christie's International Real Estate First Coast
See how I market a home →I don’t just list homes. I prepare them to win.
Krista Fracke
How your home gets marketed in Ponte Vedra & St. Johns County
Every listing gets the full plan — not a sign in the yard and a prayer.
Magazine-grade media
Professional photography and presentation that makes buyers stop scrolling — first impressions happen online now.
Christie's global reach
Your home syndicates through Christie’s International Real Estate, every major portal, and the full NEFAR MLS.
Instant buyer alerts
204+ buyers on this site get an alert the moment your listing goes live — straight to the inbox.
A storefront built for your home
Your home gets its own page here — flood facts, true monthly cost, tax honesty — with no competing ads on it.
Pricing from data, not hope
A real comparative analysis from 20+ years in this exact market — priced to create competition, not to sit.
Negotiation to the finish
Offers, inspections, appraisal gaps, timelines — handled personally, start to close.
How selling your home works — step by step
- 1Pricing consult
A real valuation of your home — in person or by phone, no obligation.
- 2Prep & staging
What to fix, what to skip, and what actually returns money at sale.
- 3Launch
Media, MLS, Christie’s network, portals, and this site’s buyer alerts — all at once.
- 4Offers
Every offer analyzed side by side — terms, financing strength, and net to you.
- 5Close
Inspections to closing table, coordinated so you always know what’s next.
Ponte Vedra & St. Johns County sellers on working with Krista
“One name is all you need: Krista Fracke. When we set out to sell our home in Ponte Vedra we knew our situation was unique, our requirements would be many, our expectations would be high and we needed the best of the best. We began talking…”
— Bill & Stephanie Read, Ponte Vedra, FL
A note from Krista
Selling a home is the largest financial decision most families ever make — and choosing who represents you shapes every part of how it goes. I’ve spent more than 20 years and 500+ closings in Northeast Florida, and my business runs almost entirely on repeat clients and referrals. That’s the clearest signal I can give you: the people I’ve represented were happy enough to send me their friends and family.
I stay personally involved in every listing — pricing, staging, marketing, and negotiation — from our first conversation to the day the keys change hands. When you’re ready, I’d love to talk about your home.
Krista Fracke
Broker Associate · Christie's International Real Estate First Coast
Find out what your home is worth
A true valuation from a local broker — not an algorithm. No obligation, no pressure to list.
Get a home valuation →