Buying new construction · The honest version
The builder’s agent works for the builder. Bring your own.
The friendly rep in the model home is excellent at their job — which is representing the builder. Bringing your own Realtor typically costs you nothing, and skipping it saves you nothing. Here’s the whole case, Florida-specific.
The one rule that can’t be undone
Builders generally only compensate an agent who is registered on your first visit — many require the agent to accompany you or register you within about 48 hours of first contact. Walk into the sales office alone once, sign in, and most builders will refuse to pay for an agent you add later. That single signature can permanently cost you free representation on that community. Text or call Krista before the first tour — it takes two minutes.
What it costs you: usually nothing (and the myth that says otherwise)
Builders still pay your agent
Even after the 2024 commission-rule changes, builders continue to pay buyer-agent compensation — commonly 2.5–3% — because agents deliver a large share of their buyers. You’ll sign a written buyer agreement stating the fee (that’s the new paperwork); with new construction the builder typically covers it.
Going alone gets you no discount
Builders do not cut the price for unrepresented buyers — they keep the fee. Discounting would reset their comps and alienate the agents who feed their pipeline. Some builders now dangle incentives specifically at unrepresented buyers — precisely the buyers with nobody checking the contract. That should tell you everything.
Everyone at that table works for the builder
The sales rep owes the builder loyalty, obedience, and confidentiality — tell them your maximum budget or how much you love the home, and that information serves the builder’s negotiation, not yours. The contract was drafted by the builder’s attorneys. The “preferred” lender and the affiliated title company answer to the builder’s relationship, not your outcome. Your own agent is the only party in the entire transaction with a legal fiduciary duty to you — and the builder is paying for them anyway.
The contract is not the standard Florida form
Resale purchases in Florida run on the balanced FL/BAR forms. Builder contracts are the builder’s own paper — drafted entirely in the builder’s favor — and the differences carry real money:
Deposits of 5–10% (sometimes more) — often with escrow waived so your money funds construction — and forfeiture clauses if you can’t close.
Financing contingency may be missing entirely — lose your loan late and you can lose your deposit — the FL/BAR form protects you; builder paper often doesn’t.
No firm completion date — delays for weather, labor, and materials are excused broadly; you carry the rate-lock and double-housing risk.
Binding arbitration — disputes go to arbitration with near-zero appeal rights — you’ll likely never see a courtroom.
Spec and materials substitution — the builder typically reserves the right to swap materials and change specifications after you sign.
An agent’s job here isn’t to lawyer the contract — it’s to make sure you understand what you’re signing and to push the clauses that deserve a real-estate attorney’s eyes before your deposit is at risk.
The real negotiation isn’t the sticker price
Incentives, not price cuts
Builders protect the base price (it sets their comps) but negotiate everything else: closing-cost credits, mortgage rate buydowns, design-center credits. In soft stretches, national builders have run incentives worth tens of thousands per sale. Knowing what THIS builder gave last month is the whole game.
Lots and phases
Early phases price lower and appreciate as the community builds out; premium lots and what gets built behind you drive resale later. The model home is loaded with upgrades your base price doesn’t include — the included-features sheet is the truth.
Upgrades that return (and don’t)
Design centers carry serious markup. Flooring, cabinets, and kitchen structure tend to hold value at resale; closet systems, lighting, and appliances mostly don’t — buy those after closing for less. An agent who’s seen the resales knows which is which.
New doesn’t mean flawless — Florida especially
A national study of more than 42,000 construction inspections found an average deficiency rate around 4% — with Florida among the worst states at roughly 5%. County code inspections check legal minimums, not quality. The protection that works:
- 1
Pre-pour and pre-drywall inspections — independent inspectors catch foundation, framing, flashing, wiring, and plumbing issues while the walls are still open — the defects that are forever once drywall goes up.
- 2
Final inspection + punch list — a documented list the builder completes before closing, not after you’ve lost your leverage.
- 3
The 11-month warranty walkthrough — a second independent inspection just before the one-year builder warranty expires — latent defects become builder-paid repairs instead of your problem.
Builder contracts sometimes try to limit inspection access. An experienced agent normalizes it — builders expect represented buyers to inspect.
The preferred-lender math
Builder-lender credits worth 2–3% of the price can be genuinely good — or quietly repaid through a higher rate over 30 years. Builders can require you to pre-approve with their lender for the incentive; they cannot require you to close with them. Comparison-shop the final terms, always.
The Florida fine print: CDD fees
Most new master-planned communities here — Nocatee, SilverLeaf, eTown, RiverTown, Wildlight — carry Community Development District assessments on the tax bill, often for decades. Disclosure is legally required but easy to under-weigh. Every listing on this site shows estimated true monthly cost with taxes included; make the builder’s rep put the CDD number in writing.
New-construction questions, answered
- Does using a Realtor for new construction cost me anything?
- Typically nothing. Builders continue to pay buyer-agent compensation (commonly 2.5–3%) because agents drive a large share of their buyers — the NAR settlement changed paperwork (you now sign a written buyer agreement stating the fee), but with new construction the builder generally covers it. Your representation is effectively free downside protection.
- Will the builder give me a discount if I don’t use an agent?
- No — this is the most expensive myth in new construction. Builders do not discount the price for unrepresented buyers; they simply keep the fee. Cutting price would reset their community comps and alienate the agent community that feeds them buyers. Walking in alone saves you nothing and costs you your only advocate.
- Why does it matter that the on-site agent works for the builder?
- Because everyone at that table does: the friendly sales rep, the builder-drafted contract, the preferred lender, the affiliated title company. The rep owes the builder loyalty and confidentiality — anything you reveal about your budget or urgency can be used in the builder’s interest. Your own agent is the only party in the transaction with a fiduciary duty to you.
- The county inspects new homes — why would I pay for my own inspections?
- Code inspections check minimum legal standards at specific moments; they are not quality control. A national study of 42,000 inspections found roughly a 4% construction deficiency rate — with Florida among the worst states at about 5%. Independent phase inspections (pre-pour, pre-drywall, final) catch flashing, framing, and wiring issues while the walls are still open, and an 11-month walkthrough converts latent defects into builder-paid warranty repairs.
- Do I have to use the builder’s preferred lender?
- No. Builders may require you to get pre-approved with their lender to qualify for certain incentives, but they cannot require you to close with them. The credits can be genuinely good — or baked into a higher rate that costs more over the life of the loan. The only way to know is to comparison-shop, which is exactly what your agent will push you to do.
- When should I involve my agent?
- Before your first visit to the sales office — this is the one hard rule. Most builders only compensate an agent who is registered with your first contact (often the agent must accompany you or register you within about 48 hours). Tour a model alone first, and many builders will refuse to pay for an agent you add later — you could lose your right to free representation on that community permanently.
Shopping new construction here? Start with the inventory
“The builder brings a professional to every step of this transaction. You should too — especially when it costs you nothing. Text me before your first model-home visit and I’ll register with the builder, pull what they’ve actually been giving buyers lately, and walk every inspection with you.”
Krista Fracke · Broker Associate, Christie's International Real Estate First Coast
General information, not legal advice — builder contracts deserve a Florida real-estate attorney’s review before signing. Compensation practices vary by builder; Krista confirms them in writing per community.