Hi — I’ve called the Ponte Vedra Beach, Jacksonville Southside, and St. Johns County area home for more than thirty years — long before Nocatee, long before most of what families move here for was even on a map. Let me tell you a little about this place, and about how I work.
Some agents know Northeast Florida. I am Northeast Florida.
I moved here more than 30 years ago and raised my two children in St. Johns County. I watched this stretch of coastline and countryside grow into one of the most desirable places to live in the country — as a resident, as a mother, and for over two decades as the agent families have trusted with the most important transactions of their lives. That’s not a background. That’s a competitive advantage — for you.
The career that grew out of the life I was already living
After my children started school, I began at RE/MAX in Ponte Vedra Beach. From my first year I understood the internet was going to change everything about how homes are bought and sold — so I became an early adopter, building a hyperlocal web strategy that put my clients’ homes in front of buyers before most agents even had a website. That instinct to lead, not follow, has defined my career since. After 500+ closings and 20+ years, the strategy hasn’t changed: get in front of the right buyer, faster and more effectively than anyone else.
Selling a home in Ponte Vedra Beach & St. Johns County
As a listing agent who personally stages every home I sell in Ponte Vedra Beach and St. Johns County, I’ve learned something the industry doesn’t always say clearly: the work that happens before a home hits the market determines most of what happens after. Most agents list a home. I prepare one.
If there’s one thing sellers come to me for, it’s this: I’m a genuinely good home stager — and I do it myself, on every listing I take. No outside vendor, no generic checklist. I advise on the exact remodels, updates, landscaping, and paint that move the needle on price in these specific neighborhoods, at these specific price points — and the ones that only cost you money. I know how buyers experience a home emotionally: what stops them, what moves them, what makes them write an offer the same day they walk in.
The homes I bring to market don’t just look ready. They look like the home a buyer has been searching for — and that staging work translates directly into faster sales and stronger prices.
Thinking of selling? Get a staging-informed home value →I don’t just list homes — I position them.
See all photosBuying in St. Johns County — new construction, resale, relocation
Whether it’s a first home, a move-up, a relocation from across the country, or new construction, I’ve done exactly what you’re about to do — and guided hundreds of families through it. Having raised my own children in St. Johns and Duval County, I know the school system from the inside: the zones, the feeder patterns, the neighborhoods that look alike on a map but land your kids in very different classrooms. And I know new construction here street by street — across Nocatee’s villages, eTown, and Seven Pines: every active builder, how their contracts work, and where the negotiating room hides. In a builder’s model home, the friendly agent at the desk works for the builder. I’ve sat across that table for twenty years — I work for you.
Finding the right St. Johns County school
In St. Johns County the school can decide the whole search — and neighborhoods that look identical on a map can land your kids in very different classrooms. On this site you can search homes by school, right on the map: pick a school, see exactly which homes fall in its zone. It’s the fastest way to line up the home you want with the schools you want. Explore schools & search by zone →
Preview · live map🎓Ponte Vedra HS🎓Palm Valley Acad.🎓Nease HS🎓Valley Ridge Acad.🎓Liberty Pines🎓Creekside HS🎓Bartram Trail HSEvery school on the live map — tap to open it →Relocating to Northeast Florida
A big share of my clients are moving to St. Johns County and Northeast Florida from out of state — I do this every month. I know what surprises people — insurance, CDD fees, flood zones, the summer heat — which communities fit which lifestyles, and how to run a whole search remotely until you can get here. I’ll be your eyes on the ground: touring homes on video, walking you through the trade-offs, and making sure you never commit to anything sight-unseen that you’d regret.
See all photos55+ & active-adult communities in Nocatee & St. Johns
If you’re looking at 55+ and active-adult communities, I know Del Webb Nocatee the way you only can after walking clients through it for years — plus Riverwood, Stillwater, and the newer age-restricted neighborhoods across St. Johns County. I know the trade-offs most agents gloss over: the fees, the amenities, the resale nuances, and which communities actually deliver the lifestyle they advertise. See the 55+ community guide →
Preview · live mapDel Webb Nocatee · 20Riverwood · 17Stillwater · 25Watersong · 8Reverie · Silverleaf · 12Reverie · Trailmark · 1755+ communities on the live map — tap to explore & filter →Christie’s International Real Estate in Ponte Vedra Beach
I’m a Broker Associate with Christie's International Real Estate First Coast — the region’s premier luxury brokerage, ranked in the top 0.4% of U.S. brokerages (among the top 314 of more than 88,000) by RealTrends. The Christie’s affiliation gives my clients a global network across nearly 50 countries and a brand that carries weight with the out-of-state and international buyers increasingly calling Northeast Florida home. Listed with me, your home is visible everywhere it needs to be — locally, nationally, and globally.
See all photosSeven Pines, eTown & the Jacksonville Southside
The Southside is where a lot of the area’s newest master-planned living is happening — eTown and Seven Pines especially. I know these communities builder by builder and phase by phase: which floor plans hold their value, where the incentives are, and how the eTown and Seven Pines lifestyles actually differ day to day. Explore Seven Pines → Explore eTown →
30 years here. Every neighborhood. Every nuance.
I know what Ponte Vedra Beach felt like before the Players Championship made it a household name. I know which streets in Nocatee feed which schools, and which phases of which communities hold value. More importantly, I know my clients. I listen before I advise. I give honest assessments rather than comfortable ones. I stay personally engaged from first conversation to closing — you work with me directly, not passed off to someone else.
This is my community. I’ve been here for 30 years, and I plan to be here for 30 more.
Krista Fracke reviews: two decades of trusted moves
“One name is all you need: Krista Fracke.”
“Krista helped my husband and I buy our first house in 2010.”
Questions people ask about working with Krista
What areas does Krista Fracke cover?
Ponte Vedra Beach, Nocatee, St. Johns County, and Jacksonville — including the Southside, eTown, Seven Pines, and Glen Kernan — across Northeast Florida.
Does Krista work with first-time buyers?
Yes — patiently and often. Many of her long-term clients started with their first home and came back for the next.
Does Krista handle new construction?
Yes — new construction is a big part of what she does. She knows every active builder in Nocatee and St. Johns County, how their contracts work, and where the incentives really are.
Do I need my own agent for new construction?
Yes. In a builder’s model home, the agent at the desk represents the builder — not you. Your own agent negotiates incentives, reviews the contract, tracks the build, and inspects before closing, and the cost is typically covered by the builder. One catch: bring your agent on your very first visit, because most builders require you to register together that first trip.
How do buyer’s agents get paid in Florida?
Since the NAR settlement took effect in August 2024, buyer-agent commissions are fully negotiable and no longer assumed. In Florida you sign a buyer-broker agreement up front that spells out exactly how your agent is paid — the seller or listing brokerage may still offer to cover it, it can be written into your offer, or you agree on it directly. I walk every buyer through the options in plain English before we tour a single home.
What is a CDD fee?
A CDD (Community Development District) fee funds the roads, utilities, and amenities in many newer Northeast Florida communities like Nocatee. It’s a separate annual charge from your HOA dues and property taxes, and it can be significant — so I factor it into the true monthly cost of every home before you fall in love with one.
Does Krista help stage my home?
Yes — she is a hands-on home stager and prepares and stages every listing herself, advising on the exact updates that move price in your neighborhood.
How do I reach Krista Fracke?
Call or text (904) 333-8595, or email krista@kristafracke.com. You reach Krista directly — a real person, not a call center or an answering service.
Start the conversation.
Whether you’re thinking about selling, ready to buy, or just exploring — I’d love to talk. No pressure, no call center — you talk with me.