Broker Associate at Christie’s International Real Estate First Coast, serving Ponte Vedra Beach, Nocatee, and St. Johns County.
Broker Associate | Christie's International Real Estate First Coast | Ponte Vedra Beach, FL
Some agents know Northeast Florida. I am Northeast Florida.
I moved to the Ponte Vedra Beach area of St. Johns County more than 30 years ago — long before Nocatee existed, long before the master-planned communities that families now compete to get into were even on a drawing board. I raised my two children here. I watched this stretch of coastline and countryside grow into one of the most desirable places to live in the entire country. I've been part of that story as a resident, as a mother, and for over two decades, as the real estate professional families across Northeast Florida have trusted with the most important transactions of their lives.
That's not a background. That's a competitive advantage — for you.
After my children started school in St. Johns County, I began my real estate career at RE/MAX in Ponte Vedra Beach. From my very first year in the business, I understood something that many agents were still slow to recognize: the internet was going to change everything about how homes were bought and sold. I became an early adopter — building an online presence, optimizing listings for digital search, and developing the kind of hyperlocal web strategy that put my clients' homes in front of buyers before most agents had even created a website.
That instinct to adapt and lead — not follow — has defined my career ever since.
Today, after more than 500 closed transactions and 20+ years in the market, I bring that same forward-thinking approach to every listing and every buyer search I take on. The platforms have evolved. The strategy behind them hasn't changed: get in front of the right buyer, faster and more effectively than anyone else.
Over two decades of working with sellers has taught me something the industry doesn't always say clearly: the work that happens before a home hits the market determines most of what happens after.
I've spent years developing expertise in home preparation that goes far beyond decluttering. I advise sellers on kitchen remodels, bathroom updates, exterior landscaping, paint selections, and the full range of improvements that meaningfully move the needle on buyer perception and final sale price — versus the ones that don't. I know which upgrades generate the strongest return in this specific market, in these specific neighborhoods, at these specific price points.
I also coordinate and manage the staging process for every listing I take. I know how buyers experience homes emotionally — what stops them, what moves them, what makes them write an offer the same day they visit. The homes I bring to market don't just look ready. They look like the home a buyer has been searching for.
For sellers, this preparation expertise translates directly into faster sales and stronger prices. I don't just list homes — I position them.
Whether you're buying your first home, moving up, relocating to Northeast Florida from across the country, or purchasing in a new construction community, I've done exactly what you're about to do — and I've guided hundreds of families through it.
Having raised my own children in both St. Johns County and Duval County, I understand the school system from the inside: the differences between school zones, the feeder patterns into high schools, the distinctions between neighborhoods that look similar on a map but land your children in very different classrooms. That knowledge is irreplaceable when your purchase decision is tied to where your kids go to school.
I've also become one of Northeast Florida's most experienced buyer's representatives in new construction communities— including Nocatee, the surrounding St. Johns County master-planned developments, and communities across the Jacksonville metro. I know every active builder in the market. I know how their contracts are structured, where the negotiating room lives, when incentives are available and when they're not, and which lots, phases, and floor plans are worth your consideration versus which ones aren't. When you walk into a builder's model home, the onsite agent works for the builder. I work for you — and that distinction is worth everything.
I'm a Broker Associate with Christie's International Real Estate First Coast — the region's premier luxury brokerage and one of the fastest-growing real estate companies in Northeast Florida, ranked among the top 314 brokerages out of more than 88,000 nationally by RealTrends.
The Christie's International Real Estate affiliation gives my clients access to a global network spanning nearly 50 countries and territories, international marketing and media partnerships, and a brand name that carries weight with the out-of-state and international buyers who are increasingly calling Northeast Florida home. When your home is listed with me, it's visible everywhere it needs to be — locally, nationally, and globally.
Throughout my career I've been recognized with multiple professional achievement awards — but the recognition that has always meant more to me than any industry honor is the one I experience every week: a past client referring their son, daughter, neighbor, or colleague to me for their next move. That kind of trust is earned transaction by transaction, year by year. It's the metric I've always cared about most.
I know what Ponte Vedra Beach felt like before the Players Championship made it a household name. I know which streets in Nocatee feed into which schools, and exactly which phases of which communities offer the best long-term value. I know St. Johns County's growth corridors, Duval County's southside neighborhoods, and the full landscape of new construction opportunity across the entire metro.
More importantly, I know my clients. I listen before I advise. I give honest assessments rather than comfortable ones. I stay personally engaged in every transaction from first conversation to closing — no handoffs, no assistants managing the relationship on my behalf.
If you're ready to sell, I'll tell you exactly what your home is worth, what it will take to present it at its best, and how I'll get it in front of the right buyers. If you're ready to buy, I'll make sure you see every option that fits your life — and nothing that doesn't.
This is my community. I've been here for 30 years, and I plan to be here for 30 more.
Whether you're thinking about selling, ready to buy, or just beginning to explore your options — I'd love to talk.
Contact Krista today or request a free home valuation and find out what your Northeast Florida home is worth in today's market.
Krista Fracke | Broker Associate | Christie's International Real Estate First Coast Specializing in Ponte Vedra Beach, Nocatee, St. Johns County, and Northeast Florida 20+ years of experience | 500+ closed transactions | Relocation specialist | New construction expert