Jacksonville | St Johns Co. Real Estate Blog

Before selling your house, take a good look at it

14/01/07 2:15 PM

If you have a home which has been on the market for some time, maybe you need to get a realtor to give the place a makeover?   Or before you even put your house on the market, have a good hard look at it and let a realtor make the place look inviting and a treat.  Welcome to the emerging world of “staging” a property.

With lots of homes on the market, prospective buyers can afford to be picky about what they want and if a room is say cluttered with junk, that can be enough to make them think “no, not this one.  Let’s move on”.   But if you get your home “staged” beforehand, you could find yourself with a contract to sell your house faster than you think.

“Staging” is basically strategically arranging the components in each room to make the room look asthetically pleasing to potential buyers.  This will make them enthusiastic about your home, making them seriously consider buying it.  “Staging” can be something as simple as moving the sofa to a different part of the room to make the floor-space look bigger.  Or acquiring a small coffee-table with a few small ornaments to give the room a cosy feeling.  But you can go much further than that, completely de-personalizing the room, cleaning each room thoroughly to make it sparkle & shine, replacing the furniture, polishing the glass surfaces, replacing the carpets and the curtains…the list can go on and on.    So when a potential buyer comes around, all they see are clean, sparkling spacious rooms which they would love to live their life in.  Not a dirty cluttered room where they trip over the lawnmower, stumble over the stack of Playboy magazines and smell the spilt beer on the rug from the week before.

Your realtor can help you to modify your home to make it look more attractive and pleasing to visiting viewers.  It doesn’t have to take much to change a non-selling home into a hot in-demand home.   Just talk to your realtor for ideas or tune into HGTV’s “Designed to Sell” for inspiration.

Plus you can reverse the situation and think to yourself “if I was the buyer looking at my home with a critical eye, what would I find appealing and not appealing?   What would turn me off from buying this home?”.   Be honest with yourself and you’ll find half the battle to sell your home already won.

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